Included in the Independent’s ‘Top Ten Business Start Up Books’ 2012
Start your Business Magazine Review
“…an attractive read, set out in a coherent format: from coming up with an idea, seeing it take shape through to turning it into a business…. Valuable to those who want to learn about a different approach to launching a business, it will be especially useful to those who have great ideas but are unsure how to progress. Between them Sanders and Sloly have a wealth of experience in start-ups and it shows.”
Director Magazine Review
“Easy and interesting to read Zoom! is broken up with case studies which include Leon restaurants and Moo; the chapters are set out to lead you from catching the right idea to launch day in a thought provoking way….. If you have ideas for a business but get overwhelmed with all the facets and where to go next then have a look out for this book. It has sensible, practical advice that will help you to focus on what you need to do and not get distracted.”