David Sloly HarveyDavid Co-founder Marketing Automation Communcations Agency Bristol B2B Books Read 2016

Books I Studied in 2016

2016 was a great year for reading, helped no doubt by my recent purchase of a VW campervan, which meant lots of weekends sitting in a canvas chair with a book and a cup of tea.

Below are some of the books I studied 2016. More importantly, find out how these works have influenced my thinking and my actions.

 

Elon Musk  

A great listen as Ashlee Vance lays out Elon’s roller coaster ride to success.

 

McDonalds: Behind the Arches 

The story of the people, strategies and innovations that turned a single hamburger stand into a multibillion-dollar corporation told by John F. Love

 

Key Person of Influence

Daniel Priestley outlines the steps to becoming the key person of influence in your chosen industry.

 

The Industries of the Future

As Hillary Clinton’s Senior Advisor for Innovation, Alec Ross shares his insights for the future of work

 

The Hero with a Thousand Faces 

Author Joseph Campbell investigates myths to reveal the characteristics common to heroes from all cultures and periods.

 

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols 

Duarte and Sanchez lay out their plan to help you lead people through transformation using speeches, stories, ceremonies, and symbols.

 

Resonate: Present Visual Stories That Transform Audiences 

Nancy Duarte reveals the underlying story form of all great presentations that move people to action

 

Marketing Semiotics: Signs, Strategies, and Brand Value 

Laura Oswald explains how the extent to which consumers relate to brands contributes to “brand equity,” the financial value of intangible brand benefits that exceed the use value of goods.

 

Public Speaking And Influencing Men In Business 

Dale Carnegie penned this book of tips 1959. I like to dip in to it when I need some good old-fashioned Americana to read.

 

Block Chain

Oscar Flint introduces us to a subject of Block Chains and explains how they work in finance and for contacts

 

Man’s Search For Meaning

Victor Frankl describes his psychotherapeutic method of identifying a purpose in life.

 

Total Recall. My Unbelievably True Life Story Arnold Schwarzenegger

Arnie reminds us, through his own life story, that we need to first imagine the thing we want and then take positive action to realize it.

 

The Book of Investing Wisdom

Full of inspiring thinking, from the legends of Wall Street, covering money, the stock market and investing. The classic essay by Warren Buffett makes it worth the price of the book alone.

 

The E Myth

Michael E Gerber explains why small businesses don’t work and what you can do about it.

 

The 7 Habits of Highly Effective People

Stephen R. Covey presents a holistic approach for solving personal and professional problems brought to life with pointed anecdotes.