2016 was a great year for reading, helped no doubt by my recent purchase of a VW campervan, which meant lots of weekends sitting in a canvas chair with a book and a cup of tea.
Below are some of the books I studied 2016. More importantly, find out how these works have influenced my thinking and my actions.
A great listen as Ashlee Vance lays out Elon’s roller coaster ride to success.
McDonalds: Behind the Arches
The story of the people, strategies and innovations that turned a single hamburger stand into a multibillion-dollar corporation told by John F. Love
Key Person of Influence
Daniel Priestley outlines the steps to becoming the key person of influence in your chosen industry.
The Industries of the Future
As Hillary Clinton’s Senior Advisor for Innovation, Alec Ross shares his insights for the future of work
The Hero with a Thousand Faces
Author Joseph Campbell investigates myths to reveal the characteristics common to heroes from all cultures and periods.
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Duarte and Sanchez lay out their plan to help you lead people through transformation using speeches, stories, ceremonies, and symbols.
Resonate: Present Visual Stories That Transform Audiences
Nancy Duarte reveals the underlying story form of all great presentations that move people to action
Marketing Semiotics: Signs, Strategies, and Brand Value
Laura Oswald explains how the extent to which consumers relate to brands contributes to “brand equity,” the financial value of intangible brand benefits that exceed the use value of goods.
Public Speaking And Influencing Men In Business
Dale Carnegie penned this book of tips 1959. I like to dip in to it when I need some good old-fashioned Americana to read.
Oscar Flint introduces us to a subject of Block Chains and explains how they work in finance and for contacts
Man’s Search For Meaning
Victor Frankl describes his psychotherapeutic method of identifying a purpose in life.
Total Recall. My Unbelievably True Life Story Arnold Schwarzenegger
Arnie reminds us, through his own life story, that we need to first imagine the thing we want and then take positive action to realize it.
The Book of Investing Wisdom
Full of inspiring thinking, from the legends of Wall Street, covering money, the stock market and investing. The classic essay by Warren Buffett makes it worth the price of the book alone.
The E Myth
Michael E Gerber explains why small businesses don’t work and what you can do about it.
The 7 Habits of Highly Effective People
Stephen R. Covey presents a holistic approach for solving personal and professional problems brought to life with pointed anecdotes.