David Sloly HarveyDavid Cof-under Marketing Automation Communcations Agency Bristol B2B Ghana Workshop 2016 copy

Workshop – Ghana

Workshop to capture key programme successes for a DFID-funded locally delivered Ghana Adolescent Reproductive Health project.

The DFID-funded Ghana Adolescent Reproductive Health (GHARH) engaged David Sloly to build the capacity of partner organisations to identify, document and share lessons learned and success stories emerging out of implementation activities. This activity was used to support the documentation of key project achievements across grantees in a way that demonstrates the reach and success of GHARH interventions, as well as the impact on beneficiaries.

To enable a systematic and consistent learning programme, David applied his 5-Step strategy for capturing and structuring stories so they are both compelling and sharable. The 5-Step strategy is based on his book ‘Why You need A Business Story And How To Create It’ which forms the basis for his talks (TEDx, SXSW, Princes Trust etc.) and workshops (Vodafone, Business West, Ricoh etc.).

Studies in psychology show that stories deeply influences attitudes, beliefs and the decisions people make. When story is used to its full it can empower the creator and the recipient, it can turn a negative experience that may hold people back into a positive one that enables them to move forward. Stories can be used to demonstrate where value has been added and to teach others. Yet most people have never been shown how to create a story. The two-day workshop was designed to equip a group of approximately 40 participants associated with the GHARH project with the skills required to quickly find, create and share stories.

David designed a two-day training programme that would demonstrate the project teams improvements as they learned and understood a 5-Step strategy to capture and communicate using narrative and story-based methods.  As well as empowering the project team to become skilled at capturing success stories, David also worked with the teams to capture four stories that can be used in various situations (helping an adolescent understand a situation, helping a donor understand how they have helped).

Deliverables

  • Success story documentation framework
  • Design and delivery of training programme
  • Training report

About the project briefing

As well as teaching the project team how to capture and communicate more effectively in the written format David also designed a module (day 2) to teach the project team a practical method for identifying and capturing both still and moving images in order to bring their success stories to life.

DAY 1: Capturing the success story

Morning Session:

  • The power of stories for effective communication including examples.
  • Different types of story you can share
  • The mind-set that will help you be a better communicator
  • A 5-Step process to enable the students to identify and capture a success story

David Sloly introduces his 5-Step approach for capturing success stories

Afternoon Session:

  • Volunteer shares a relevant success story with the class. Feedback provided by class based on the 5-step strategy. This story is then shaped with the help of David Sloly during the afternoon enabling the students to fully understand how a success story is created
  • Teams of four work together to create success stories
  • Stories shared with class

A member of the GHARH team shares a success story with the class.

DAY 2: Sharing success stories

Morning Session:

  • Recap on day 1
  • David works with four of the teams to finalize their story
  • Four crafted stories are shared with class bringing to life the 5-Step approach and demonstrating the power of story.

David captures each teams story

Teams working together to find and document success stories

Afternoon Session:

  • Places you can share your story including social media
  • Practical ideas about where to share your story
  • How to capture a story using a smartphone (still photos and video) including use of light, audio, and composition
  • Image rights usage and best practice
  • Certificate hand out for completion of the course

Certificates being handed out for successful completion of the two-day workshop

Key takeaways from Day 1 and 2

  • Understanding the value of success stories
  • Understanding the psychology (decision-making theory/behavioural economics) of using story for influential communication
  • Learning a practical 5-Step strategy for finding and articulating stories
  • Understanding types of story that can be told and places they can be used
  • Practising capturing and reporting real success stories from the field
  • Understanding how to work with journalists when sharing a story including story structure, providing suitable images, image rights usage and capturing video using a smartphone.

If you are interested in running a training workshop for your business please email david@harveydavid.com