David Sloly Author of Why You Need A Business Story And How To Tell It

Author of Why You Need A Business Story And How To Create It

Stories have the power to engage a listener beyond the rational and create an emotional connection that ensures the information is easier to recall and more persuasive. Yet when it comes to the workplace, we tend to slide into the cold language of acronyms and industry jargon. We open PowerPoint and bulldoze our way through a presentation that the audience finds it hard to argue against, yet easy to forget. Pure reasoning may make the most logical case, but it seldom moves people to take action.
Most books about business storytelling either list out anecdotal business stories or they come from the world of Hollywood scriptwriting. They offer little insight into the structure for creating your own business stories. This book is the antidote to complexity. In just five steps I will show you:
• How to quickly collect the essential facts that make up the story
• How to bring to the forefront of your story the very stuff that piques the interest of people
• How to organise the vital events using a simple yet highly effective plot framework
• How to add drama
• How to create a killer headline

Head to Amazon to buy ‘Why You Need A Business Story And How To Create It’.